Varley is a sports performance brand with headquarters in London and Los Angeles. Varley is known for creating apparel for running, training, competing and moving around. It's a very technical brand with innovation and design playing a vital role at the forefront of this company. Varley crafts it's apparel from patented technology in the proprietary fabrics. This enhances every movement of the clothing. Varley's motto is that good things come to those who sweat.
Blending London's cosmopolitan elegance with L.A.'s active lifestyle. Designed in Los Angeles, crafted in London, Varley mixes Californian ease with an elegant London style. Known for iconic prints, mesh inserts and bold logo prints, Varley's transatlantic activewear is hipper than an artisanal West Coast espresso bar in the middle of Shoreditch. Varley's design performance driven, timeless, wearable pieces that you will come back to again and again. They differentiate ourselves through innovation, product performance and quality, and by solving problems for the modern athlete. For them the form and function of each piece has to support our multi-tasking lifestyle.
From the school-run to the office, from the ballet barre to the boxing ring, the modern woman’s routine has a changeable nature which demands high-performance active-wear with a high-fashion aesthetic. The same goes for Varley's Activewear. Varley's collections consist of cutting-edge formulations that address real, modern-day concerns such as environmental and tech-generated stressors and pollutants, and aims to change the beauty conversation.
In 2014, Lara Mead with husband, Ben Mead created Varley, a London-based activewear line inspired by a vacation the couple took to Santa Monica, California. Two years later, the 29-year-old CEO is running her company from offices in London and Los Angeles and has grown it into a full-scale contemporary lifestyle brand. The influence of both cities is visible within the brand, which fuses Californian ease with London style.
“I grew up in a very active family, my father was a professional soccer player, and I started competitive running at the age of 10,” Ms. Mead said. “Activewear has always been a major player in my wardrobe.” The Meads were both working in high-pressure jobs when they decided to launch their own business.