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The Female Founded Brands We Work With and We Absolutely Love

The Female Founded Brands We Work With and We Absolutely Love

One refreshing thing we’ve found in our work with female-led businesses is that women truly want to support other women in the purchasing decisions they make. There’s data to back it up, too: a proprietary study with Ripple Street Research, found that 53% of women are more likely to buy a product from a company that is female-founded because of a “desire to support other women.”

 

For the month of March, treat yourself to a beautiful, timeless pair of leggings and wellness supplements and help female-founded businesses take the next steps on their journeys. If you want to discover more about some of the women we partner and the brands we absolutely love, keep scrolling!

 

MICHI was established in New York City in 2010 Founded by Michelle Watson from her NYC apartment, her objective was to elevate activewear to channel her best self and fuel female confidence thereby solving the problem of unflattering and uncomfortable sportswear. She pioneered the fashion-forward athletic wear aesthetic with artful, figure-flattering mesh inserts, strappy sports bras and sophisticated cut-outs. These details, inspired by superheroines, 90s European designers and nature, have become MICHI signatures.

We explore globally to source the most luxurious, durable and sustainable fabrics, and MICHI believes in being a source of inspiration and motivation to energize, uplift and empower women to achieve greatness and the highest, most authentic expression of themselves.

Meet Jodi Guber Brufsky and Michele Wahler, co-founders of Beyond Yoga. Founded on a vision rooted in the Body Positive movement, the Beyond Yoga line is at turns practical, graceful, and—always—the epitome of integrity. But it’s about so much more than the clothes. This is a line designed for and by women who share a common belief: that imperfection should always be our end goal. It’s a daring concept and business model, sure, but as Jodi puts it perfectly: "It can be a scary moment when you take that big leap, but it can also be most rewarding decision of your life.”

Parisian activewear label Ernest Leoty is brought to you by Marion Rabate. And it’s everything you’d expect from a French fashion brand — it’s stylish, it’s exquisitely made and obviously, c’est cool. Marion may have only started her label two years ago, but the best of the best stockists love the aesthetic and so carry the line from SPORTLES.com and Matches Fashion to Le Bon Marche and Net-a-Porter to name a few. Impressive.

In 2014, Lara Mead with husband, Ben Mead created Varley, a London-based activewear line inspired by a vacation the couple took to Santa Monica, California. Two years later, the 30-year-old CEO is running her company from offices in London and Los Angeles and has grown it into a full-scale contemporary lifestyle brand.

 

“I grew up in a very active family, my father was a professional soccer player, and I started competitive running at the age of 10,”. “Activewear has always been a major player in my wardrobe.”

 

So influential that she’s known by just one name, Elle Macpherson delves into the raw truth of what it took to build her eponymous empire. Making a name for herself as ‘The Body’ at a time when print magazines were pop culture bibles, the Sony Walkman was life and women wore power suits with oversized shoulder pads while fighting to stand out in a man’s world, the supermodel needs no introduction.

 

Fast-forward four decades and the model-turned-business founder is as powerful as ever. She now lives in the US and leads one of the world’s most successful wellness brands, WelleCo. Premium daily wholefood supplements designed for optimal health and wellbeing.

 

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