Author SPORT.LES / Published: Mar-13-2020
Inside The Brand: VAARA
INSIDE THE BRAND: VAARA
VAARA UNDERSTANDS. AT THE HEART OF THIS BEAUTIFUL BRAND THERE IS A GENUINE AFFINITY WITH THE HEALTH-CONSCIOUS WOMAN AND HER INNATE UNDERSTANDING OF STYLE. FROM THE WAY SHE CARES FOR HER BODY TO THE CLOTHES SHE CHOOSES TO WEAR, HER POISE IS DISTINCT.
Vaara isn’t just about designing beautiful activewear, founder Tatiana Korsokova has a real passion for health, fitness and ethical fashion. Vaara is inspired by her experience in the global fashion and wellbeing industries. It is a response to the demands of her own busy lifestyle. Above all, it comes from her understanding of what it is to be a modern woman.
Selecting the finest materials, caring for the detail and working with only the best makers in the world, Vaara thoughtfully tailors each piece for the essential phases of daily life: Perform – crafted functionality, Rest – relaxed beauty and Enhance – amplified femininity.
"With a timeless and understated design aesthetic, all pieces combine to create an effortlessly versatile wardrobe"
Their London design studio was founded by Tatiana Korsakova to develop exceptional collections as aesthetic as they are functional. From high to low intensity, their versatile womenswear is tailored to the active body and made with movement in mind. With a timeless and understated design aesthetic, all pieces combine to create an effortlessly versatile wardrobe.
ABOUT THE FOUNDER
Tatiana Korsakova - mother of two, model, philanthropist and founder of luxe activewear label, Vaara, Tatiana is a busy lady, but as one would expect, she maintains her super-glamorous status at all times.
Of course, she's an Instagram hit too, with over half a million followers keeping a keen eye on her stylish looks and fashion-month wears. Having moved from Russia to the UK, nowadays she finds herself in her beautiful English countryside home.
"My style has definitely changed since I moved to the UK as I've become more relaxed in daily life. When I go to my kid’s school or a casual get-together with friends, I will now choose something much more relaxed compared to what I used to. Also, my style tends to change with time, so it's difficult to say whether my style has changed because of a move or due to a life metamorphoses, but overall it's much more relaxed."
VAARA'S COLLECTION AT SPORTLES.com
Vaara's collections reflect and empower such lifestyles. They exist in the unique space where fashion, wellbeing and everyday living meet. This Collection inspires a bold take on femininity, that's designed to make a splash in the warm summer months.
The Nova Cross-back bra top is a MUST in terms of material quality and we love the strap style. So SPORT.LES is the one-stop online destination for some fresh new Vaara's garments, such as Vaara Leggings, Vaara Sports Bras, Vaara Sweatshirts and Vaara Bodysuits.
Source: Forbes, VAARA