Author SPORT.LES / Published: Nov-12-2020
Inside The Brand: Beach Riot
INSIDE THE BRAND:
From the beach to the streets. Essentially, the Beach Riot brand, is now part of the PJ Salvage group. Beach Riot's founder Nicole Henriot, Newport Beach Blonde bombshell, grew up in the action sports world, interning for Volcom and E! Entertainment before heading to FIDM for production development. Straight out of school, Hanriot got her flirty design direction as assistant designer for L.A. based lounge wear company Primp. Making quite the name for herself as former women’s designer at SoCal lifestyle brand Tavik, it soon came time for this determined designer to branch out. “I’ve always wanted my own line and I’ve always loved the beach and swimwear.” she says. Now, the California based women's swimwear and activewear brand Beach Riot debuted on SPORT.LES and Carbon38 and it is currently available on Beach Riot's e-commerce site. Prices range from $85 to $110, for beach-babes around the globe.
"SHE SWEATS HER HEART OUT IN STYLE" Beach Riot is for that babe who follows up her workout with a champagne brunch with her squad.
The Beach Riot babe is a jet setting rebel with effortless style. She rewrites all the rules by pairing her workout leggings with a leather jacket or rocking a swimsuit as a crop top. She's a boss babe by day and party rioter by night who lives for travel, music festivals, and champagne brunches. She is part of the BR culture of babes who aren’t afraid to color outside the lines and live life to the fullest. Whether soaking up the sun, exploring the world, or sweating it out in a workout class Beach Riot is the go to brand for the new wave feminist! Bring some sparkle to your daily workout, yoga or pilates class, by choosing one of the Beach Riot Leggings, Beach Riot Sports Bras or Beach Riot Sweaters.