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Understanding the process behind the brand Twenty Montreal

Understanding the process behind  the brand  Twenty Montreal

Twenty is an activewear brand from Canada that have as core values innovation and revolution. With a background in luxury knitwear, David Helwani designers and redefines the power of knitwear from high-end basics to sophisticated sportswear. Twenty Montreal creates exclusive luxury knits with a deliciously soft texture, a timeless versatility, and an edgy sophistication in beautiful silhouettes that are anything but basic.

via ©twenty

Before Twenty Montreal was an idea, much less a global brand, it started as a bustling 10,000-square-foot knitting factory known as Tricots Liesse situated in Montreal, Canada.

 

Founded in 1965, Tricots Liesse was created by David Helwani’s (creator of Twenty Montreal, Twenty Tees) father, who provided materials for brands like Helmut Lang, Alice + Olivia, and Elie Tahari. From there, Tricots Liesse became known as the go-to source for premium knitters, supplying circular knits to the apparel industry.

As business thrived, it expanded to a 250,000-square-foot circular knitting facility (Tricots Liesse) and textile finishing company (Di-Tech). The company now provides fabrics and materials around the world in the sportswear, fashion, swimwear, and protective wear segments.

via ©twenty

The vision for Twenty Montreal began slowly but surely. As a child, David would spend his summers working with his father at the mill. After leaving Montreal to complete law school and work in the music industry, David returned with an idea to begin manufacturing clothes. The family worked and planned together, and from that was born Twenty Tees and Twenty Montreal. The Helwani family’s background in luxury knitwear and exotic fibers and fabrics had given way to create a perfect marriage of shockingly cozy yet classic knits — the best of both worlds.

via ©twenty

An idea was born when David saw a gap in the clothing market for accessible luxury knitwear brands. He decided to combine his family’s decades of experience creating knits with his desire to launch a collection of premium knitwear products.

 

The venture began with luxury basics and then expanded to sportswear, basics, and casual chic ensembles including knit sweatshirts, cropped sweatshirts, and mesh crop tops.

via ©twenty

The source of all of their fabrics are from their our own mill, that’s why they  can offer a higher level of luxury. All of their clothes are made from opulent materials at a price point unheard of among other contemporary brands. In staying on-trend with the constant ebb and flow of the market. Twenty mission is to consistently design high-end classics while pioneering the latest trends and styles.

 

They work to interpret current fashion moods while unveiling our own take on beautifully silhouetted basics using exclusive luxury knits with insanely soft textures (lining the inside of that knit sweatshirt) and an eternal practicality. Characterized by effortless ensembles and edgy statement pieces, Twenty is a must for sophisticated garments and luxury basics.

via ©twenty

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