CURATED ATHLETIC COUTURE
The concept Sport.les (sport. lower east side) was created by Megan Herak in January 2016. After many years in NYC, then making the move to Zurich in 2015, the hole in the market was evident.
"After missing my favorite boutique brands I would buy in NYC when working at Physique 57, I was forced to order from the US and saw the opportunity to share these great designers with the Swiss and EU market. Activewear is my streetwear, and for me, it is about functional fabrics to take me through my entire day while still looking fashionable."
Athletic street style has taken over the streets and studios in New York, LA, and Instagram (#fitspo). Fashion forward studio wear is a staple in wardrobes and now at top fashion houses and on models Gigi and Kendal.
Boutique designers took notice and have captured what the movement is all about, looking fabulous in and out of the studio.
We look forward to partnering with the community and sharing our love for the active lifestyle and living in it.