S'well was launched in 2010, with the aim of eradicating the world of plastic bottles. With all your valued support, slowly but surely we are doing just that. Did you know that in America alone, there are an estimated 50 billion plastic bottles dumped in landfills? Whereas in the world 200 billion water bottles fail to get recycled. Now, that's a staggering number by any means. Keeping this in mind, the CEO and founder of S'well Sarah Kauss created S'well Water Bottles as her prime and only objective is to try to get rid of all the plastic water bottles and together with it the harmful impact it has on our planet.